Showing posts with label new tools. Show all posts
Showing posts with label new tools. Show all posts

Thursday, May 31, 2012

2012 National Hardware Show Recap



Photo Courtesy of the National Hardware Show
My favorite thing about the National Hardware Show is the display of pure ingenuity.  You have to really comb the aisles to find it sometimes – it’s kind of like a treasure hunt.  My favorite thing about doing the NHS as press, is that I am free to seek out any and everything.  During the decade that I spent as an exhibitor, I either only saw the products visible from our booth or was limited to seeking out the booths of our competitors.  I did get to accept a couple of Popular Mechanics Editors Choice awards during my tenure – those ceremonies were pretty much the extent of my exposure to innovative products outside of paint sprayers and air compressors.

Now, our team always checks out the household names – rekindle those relationships and find out what’s new; but we probably spend more time looking at what those folks that you’ve never heard of have to offer.  A good example is Stilletto®.  They make an absolutely fierce hammer that is likely outside the budget of the standard Hands On Woman toolbox, but you gotta hear this story.  This kind of stuff is why I will always love the tool business.  Anyway, here’s a quick look at a few things that stood out for one reason or another.  Believe me, it doesn’t scratch the surface, but it does provides a taste. 

Photo Courtesy of Opticwash
Enter the first thing that really tickled me at the 2012 NHS.  It has absolutely nothing to do with any of the categories that we cover, but in the spirit of things to make life as nuisance-free as possible, this is the coolest.  Opticwash™ is looking to have the first kiosks hit the streets this fall.  The idea is to have kiosks in areas like airports, shopping centers, etc. and for a buck - get your glasses cleaned.  I’d love to see them pop up in schools and whatnot.  You can go online and load up an account so that anytime you can avail yourself of this service, all you have to do is punch in a code.  I personally had perfect vision until I hit 45.  Since then, reading glasses have become such a necessity that I keep a pair everywhere, there’s like 20 pairs scattered in different locations throughout Nash Vegas.  Since I’m not used to having to deal with the concept of what it means to need glasses, I do terrible things to mine.  Half the time they are really so dirty that it’s amazing that I can read anything through them.  Thus, I will definitely be using this service – the contraption not only gets glasses startlingly clean, but it sanitizes as well.  It could be my imagination, but I could swear that my glasses actually stayed clean longer.  It’s not like we’re going to get an opticwash™ installed in the office – so this is really our review of this product – be on the lookout in the fall of 2012.

The next product that made me stop and go “Oooooh” was some folding outdoor furniture by Cosco.  It’s nice looking patio furniture with the ability to fold up into small footprint pieces and really intrigues me.  I don’t know how well it holds up, how practical it is for the price or how comfortable over a reasonable period of time it is.  Rest assured I’m interested enough that there is an in-depth review from us in this product’s future.  We were never able to connect with the right marketing person at the show, nor have we been able to find any press releases on the furniture, so the digging begins – stay tuned.

Photo Courtesy of Mladen Lijesnic
A slightly comical exchange during lunch provided exposure to a darned clever product that we would probably have missed altogether.  We were sitting outside the convention center on a bench near an ashtray.  I am sorry to say that I smoke (hope to review a smoking cessation program at some point).  A gentleman with a really nifty accent asked if we could make room for his butt.  Now Brad thought that he meant that he wanted to use the ashtray, but he corrected this notion by pointing out that he meant his butt – literally.  Well, this interchange couldn’t help but spark lively conversation, during which we discovered that our new friend was an inventor from Bosnia, no less, with a truly nifty little product.  Check out the video.  Mladen was sweet enough to give us a handful of these little buggers, and with me getting ready to tackle a variety of organizational projects, we should be able to deliver a very comprehensive review of the 4LTX Bracket.

When we went to check out Mladin’s booth to shoot our little video, his booth neighbor Efraim Shapiro introduced us to his little gem.  In the three weeks since our return from the NHS, I can honestly say that I have found myself in need of this very gizmo at least 10 times.  The 3D Ruler is one of those tools that while I couldn’t think of very many uses for it at the time, realized that it would be wicked helpful for the uses pointed out by the inventor and have come across a myriad of uses for it now that I know such a thing exists.  I’m especially going to try to identify tools that this could replace, in addition to solving the problem that led to its creation.  This could very well end up being a recommended starter tool box item.

Re-capping is so hard, because there is just so much to see.  We filmed a few things – the list of videos is below – and we identified a bunch of products that merit a deeper look.  Since the article would just go on forever, I want to close this re-cap by mentioning one last company.  The Worx® product showed us how wonderful cordless yard tools can be.  The first season that we used their products to develop a review, they honestly made yard work a pleasure.  Unfortunately, subsequently identifying that two seasons may be all the satisfactory performance that you can expect, created the need to find a better mousetrap.  Our resulting skepticism on the category has been made intractable and no less so with the glut of these products from a variety of brands of late.  We stumbled upon greenworks™, a company that talks the right talk, and their V.P. of Marketing, Carol Rice really brought the company across as very much our kind of manufacturer.  We will be obtaining a variety of their tools for review.  Not to be burned again – we’ll likely do progress reports with a final review in the midst of season 2.  Our method may seem odd, but I don’t know about you – it should be a given for a product to work the first time, it’s how does it work every time and for how long that matter to me.  We all work hard for our money and by golly we deserve to get what we pay for! 
Photo Courtesy of the National Hardware Show
The products that we captured at this year’s show all presented something unique, but there were many more that we’ll be checking out over the next year.  Our thanks to Reed Expositions® for making the National Hardware Show such a press friendly event, and all of the exhibitors for taking the time between meetings with buyers to satisfy our curiosity.
H.O.W. TV 2012 National Hardware Show Spots
·         Hidden Safes by First Alert®
·         Multi-Tool by Coast®
·         Exakt® Saw
·         Magnetic Screen
·         Home Monitoring System by OneLink® (same folks as First Alert)
·         Storage Lift by Racor®
·         Stor A Hitch
 
* All trademarks referenced in this article are the property of their respective owners.

Saturday, April 28, 2012

H.O.W. Loves the National Hardware Show

By:  Pam Melton


The National Hardware Show® celebrates a rich history, spanning 66 years of serving the home improvement marketplace.  Back in the day, this was where deals were made in the hardware, home improvement and tool industry. If you had something to sell, THIS was your gateway to the retail world of all that is home repair and improvement.  Industry stakeholders have looked forward to that trip to originally New York, then Chicago and in recent years, Las Vegas, to find out what was new, who was new and the latest tricks and techniques.

With the introduction of the big box store format, the consolidation of retailers and the change in demographics of the American homeowner, the influence of the Show has undergone a metamorphosis.   The biggest deals with the biggest retailers are now made throughout the year, allowing greater opportunity for small inventors to introduce their innovations right along with industry power houses like Stanley®, Craftsman® and their ilk.  Paint, lawn and garden were added to the NHS once the location changed to Vegas.  Then, lo and behold, after we launched H.O.W. ®, tailgating products were added to the mix.  Now we don’t think we had anything to do with that, but it sure was nice to find out that we weren’t the only folks who realize that people who work on their homes, probable dig sports too.  Not to mention, it’s one stop shopping for our crew – one trade show to provide new product information for everything that we cover.

Until the likes of HGTV® began to grace the small screen, no one outside of the industry had any idea that the offerings on your local hardware and home improvement store shelf arrived there as a result of this massive trade show. During my days in the industry, I waited with bated breath for the call to work the booth at the Hardware Show.  Great stories were told of the Mad Men style social events, big deals and efforts to surreptitiously check out the wares of the competition.  Yep – I was invited out of the occasional competitor’s booth once or twice – did my share of chasing as well.  The big excitement for me as a product marketer was the opportunity to share my zeal for my product with the retail decision-makers who normally only get that as filtered through our sales force.

After more than a decade of being an exhibitor at the Hands On Women® equivalent of New York’s Fashion Week, now I look at the show through the eyes of editorial media.  Having been part of the development, testing, marketing, training and end-user support processes of providing products in this marketplace, I have a different perspective than my fellow H.O.W. ®-mates.  Our combined points of view allows H.O.W. TV® to give you the true inside scoop on what’s new to help you attack all those projects on your to-do list; and maybe even some that you thought were outside of your abilities.  Remember, we can do almost anything with the right tools. 

The number of products unveiled at this show that women would find truly helpful, yet to this day are absent from the average retail shelf, would fill a Hands On Women® warehouse store. While the average woman is not necessarily foremost in the minds of retail decision makers as they view these wares, these great products should not be excluded from finding their way into your project ‘bag of tricks’. Tell us which products you would seek out and what questions you would ask the companies’ experts. We will be reporting daily from the Show on our Facebook fan page. Make sure to sign up for the H.O.W. Now News newsletter for our wrap up report of the 2012 National Hardware Show.  And guess what – this year, they’ve added a section of the floor dedicated to product made in the USA – WOO HOO!

The logos and trademarks shown in this post are the property of their respective owners.