Tuesday, January 10, 2012

Why We Exist

Happy 2012 All,
We hope to give you more reasons to visit this year.  To help encourage us to step up our activity level, we received a comment to one of our videos on You Tube that seems just heaven sent.  Whenever we try to describe the mission of H.O.W. TV, it's sometimes difficult to get the point across.  We basically want to provide resources for getting stuff done to women who want to fully participate in their lives and don't take themselves too seriously.  Women who don't want to be treated with condescension, don't want to be made to feel stupid or inadequate and don't want assumptions and broad generalizations applied to them.

Since we weren't adequately able to respond to this comment within YouTube (character count issue), where better to post the full response than right here.  We had to paraphrase a bit on YouTube, but feel free to visit our channel via the link above to see exactly how we responded to the comment.

YouTube Comment on "The Air That You Breathe":  ARE YOU GIRLS STUPID? HARD TO GET IT DRY? DOMMY. JUST WASH IT, THEN,USE A BLOWER DOMMY TO DRY IT.JUST GIVE 1 HOUR ALONE,AND THEN PUT IT BACK. NO ONE WILL DIE WHILE THE FILTER IS DRYING. YOU SAVE A LOT OF MONEY BUYING STUPID FILTER IN WALMART. SAVE THAT MONEY FOR YOUR OWN OR YOUR FAMILY. HIGHER RATE IN THE FILTER,MORE EXPENSIVE. SO YOU WONT HAVE TO BUY FILTER EVERY MONTH. JUST ONE FOR LIFE

Our Full Response: 
At first, we were just going to point out that our audience consists largely of women who may have never had to think about their furnace filters.   A lot of these women feel that what with washing/cleaning dishes, floors, clothes, bathrooms, windows and whatnot, they aren’t really looking for something else to clean.  In addition, many of these women can be a bit picky about what’s considered “clean” and “dry”.

Instead, we took the time to do a little more research on the subject and found out a couple of things.  First of all it seems to be a given in the HVAC world that washable filters aren’t terribly efficient at trapping small particles of dust and other contaminants.  Since reusable filters should be washed monthly, compared with many pleated and electrostatic furnace filters, which need replacement only every 90 days, they definitely require more of a time commitment in addition to the up-front cost. Also, a reusable furnace filter never gets completely clean after being washed, so dirt buildup can eventually restrict airflow through the furnace, according to many in the industry.  Lastly, I’ve seen end-user reports of mold due to residual moisture.

So, we are neither stupid nor dummies (note - no "o" in the word), but we do try to learn a little something at times.  We thank you for the Christmas gift of providing us with a perfect example of why we thought H.O.W. TV would be a good idea.  We intend to get a good bit of mileage out of it.  Have a wonderful 2012.