You know, a lot of my friends kinda snicker at me because I tend to get a little self-righteous when it comes to companies and products. I just don't believe that selling your soul, and making as much money as possible-regardless of the consequences are requirements to making a living, and living a happy, fulfilled life. Seriously, there is a a particular store that I haven't patronized at all in over 7 years, at great comparative inconvenience, because I don't like their business practices or philosophies. When I don't like a company-I really don't like them; when I do like or respect company, I'm pretty vocal about it because sometimes, the good guy really should succeed.
I admit, I've historically been more of a "convenient environmentalist" - a believer, but not a staunch practitioner. I realized, however, that if I'm as serious about getting the most possible enjoyment of life and celebrating what I have, rather than lamenting what I don't, it includes giving a crap about this beautiful planet that we are honored to inhabit. I'm not gonna be chaining myself to trees or anything, but how hard is it to really do what I can? So...I discovered Seventh Generation® products 5 years or so ago, when Publix® opened a store in my area. It was a little more expensive, but at the time, we could afford to spend an extra few cents in the effort of being better stewards of our planet-I mean we enjoy the outdoors, we should be responsible about it. Anywho, the product work great, and if they're available where I happen to be shopping, I'll choose their brand.
I recently signed up on their site and just received their newsletter. I just had to share it. I mean here's a company who makes fabric softener sheets, yet extols the virtues of line-drying clothes; they make cleaning products, yet advise on the wisdom of using welcome mats to reduce the dirt and crap that comes in, and micro-fiber cloths to reduce (eliminate in some cases) the amount of cleaning product needed. You just gotta love principle before profit. Check 'em out.
Five Most Impactful Cleaning Strategies from Seventh Generation Seventh GenerationRegistered trademarks shown are the property of their respective owners.
